seo explanation
What is SEO And How Does it Work?
What does SEO mean?SEO stands for Search Engine Optimization, and it describes the logic behind the ranking of websites when you perform a search on a particular search engine (such as Google).
In short, SEO can be defined as a digital marketing strategy that helps increase the quantity and quality of the traffic to your site.
The optimization part of SEO comprises a series of steps that you can take to rank higher on Google and thus get free organic traffic.
Notice that I said steps, meaning that as long as you follow each of the steps (and are patient) you will notice great results.
In short, SEO can be defined as a digital marketing strategy that helps increase the quantity and quality of the traffic to your site.
The optimization part of SEO comprises a series of steps that you can take to rank higher on Google and thus get free organic traffic.
Notice that I said steps, meaning that as long as you follow each of the steps (and are patient) you will notice great results.
How does SEO work?
When a user searches for a term on a search engine like Google, the results that he or she is presented with is a series of websites that are relevant to the query and websites that have a solid domain authority (among other factors described below).
For example when you search for ‘chocolate cake ideas’, the top results are the ones that are adopting the best SEO practices in Google eyes.
This is mainly because the search engines use advanced crawlers that gather the information on every website, gathering every bit of content it can find on the Internet.
That creates an index for every website that is compared to the algorithm that Google has built for the best SEO practice.
For example when you search for ‘chocolate cake ideas’, the top results are the ones that are adopting the best SEO practices in Google eyes.
This is mainly because the search engines use advanced crawlers that gather the information on every website, gathering every bit of content it can find on the Internet.
That creates an index for every website that is compared to the algorithm that Google has built for the best SEO practice.
Why should you do SEO?
Great question.
SEO has the potential to drive tons of quality leads to your website for free.
For instance, when you search for “top SEO consultant”, aren’t you more likely to become a client of whoever shows up on Google?
This is the power of search engine optimization.
It brings you warm leads that you can later deliver ads to or even sell products to.
SEO has the potential to drive tons of quality leads to your website for free.
For instance, when you search for “top SEO consultant”, aren’t you more likely to become a client of whoever shows up on Google?
This is the power of search engine optimization.
It brings you warm leads that you can later deliver ads to or even sell products to.
How can you learn SEO?
In the end, the best way to learn SEO is by doing it. The more organic, natural and unique content you write on your responsive website, the better results you should expect.
However, just like every other digital marketing practice, SEO requires time (at least a couple of months to kick-off) so be a bit patient and don’t get discouraged. It took me at least a year to start seeing some consistent traffic on my site.
The bottom line is that SEO is not a one-time job. It is a recurring strategy that every website should focus on.
It can take time, but if you’re willing to learn then it will definitely pay off in the long-run.
However, just like every other digital marketing practice, SEO requires time (at least a couple of months to kick-off) so be a bit patient and don’t get discouraged. It took me at least a year to start seeing some consistent traffic on my site.
The bottom line is that SEO is not a one-time job. It is a recurring strategy that every website should focus on.
It can take time, but if you’re willing to learn then it will definitely pay off in the long-run.
